Marketing Strategy ppt - Free download as Powerpoint Presentation (. Update Windows Xp Sp3 Offline 2013 Calendar. ppt) or view presentation slides online. Brilliant ppt on marketing strategy. Strategic management ppt. And controlIt focuses on integrating management, marketing,finance. Strategic Management ModelEnvironmental.

Title: Strategic Marketing Management: An Overview 1 Strategic Marketing Management An Overview MAR 4803 - MARKETING MANAGEMENT Dr. Jaishankar Ganesh 2 Principles to Compete Successfully • Know yourself • -- Concept of Core Competence • Know your Products/Services • -- What purpose (benefits) does your product/service serve (provide)? • Know Your Customers • Know Your Competition • Know your Surroundings • 3 The 5 Immutable Laws of Marketing • Marketing is not a battle of products its a battle of perceptions • Its better to be first in the mind than be first in the marketplace.

The Hero And The Outlaw Espanol Pdf. • Own a word in the prospects mind. • The law of exclusivity • The law of candor 4 Steps in theMarketing Process Analyzing market opportunities Develop marketing strategies Plan a marketing program Manage the marketing effort 5 The Four Ps The Four Cs Marketing Mix Conven- ience Customer Solution Customer Cost Communication 6 Strategic Planning • Definition • The process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing environment. 7 Internal Environments • I. Strategic Planning • Corporate Level • Business Unit Level • SBUs • Functional Level • Marketing 8 Strategic Market Management • Internal Analysis • Evaluation of assets, skills, and resources - SWOT analysis • Business/Product portfolio analysis • Determining strategic alternatives 9 External Analysis • Environmental Analysis • Customer/Buyer Analysis • Industry Structure Analysis • Competitive Analysis 10 Internal Analysis The Boston Consulting Group Matrix?

Business Growth Rate Relative Competitive Position/Market Share 11 Basic Product Portfolio Strategies • Build • Expand marketing effort to increase market share, particularly question marks. • Hold • Preserve existing market share, especially strong cash cows. • Harvest • Increase short-term cash flow, especially weak cash cows. • Divest • Sell or liquidate product, appropriate for dogs. Sneeuwwitje Torrent Nederlands Gesproken.

PowerShow.com is a leading presentation/slideshow sharing website. Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.com is a great resource. And, best of all, most of its cool features are free and easy to use. You can use PowerShow.com to find and download example online PowerPoint ppt presentations on just about any topic you can imagine so you can learn how to improve your own slides and presentations for free. Or use it to find and download high-quality how-to PowerPoint ppt presentations with illustrated or animated slides that will teach you how to do something new, also for free. Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. Or use it to create really cool photo slideshows - with 2D and 3D transitions, animation, and your choice of music - that you can share with your Facebook friends or Google+ circles.